If you think email marketing has no prominent place in your marketing campaign, think again. Email marketing converts 40 times more leads than Facebook and Twitter combined according to The Blue Ocean Group. This is an incredibly effective outlet that every company should be paying attention to and taking advantage of. Check out the stats below to see how email marketing stacks up against social ad marketing and the tricks of doing it right.
Last week, we took a look at how to utilize inbound marketing to become a trusted resource to your target audience, but what good is it if the content you send out is outdated and unengaging? Email marketing is a crucial piece of your inbound marketing strategy, yet too many businesses don’t take the time to discover what will really grab the attention of their consumer. Marketing as a whole is becoming far more personalized and dynamic in order to one-up the competition and capture the target audience’s attention. Don’t throw away your marketing budget. Learn the best ways to utilize your email marketing. Details like segmenting your audience, honing in your subject line, and coordinating ad campaigns can make a massive impact on your click-through rate. Improve your sales with these email marketing tips.