Last week, we took a look at how to utilize inbound marketing to become a trusted resource to your target audience, but what good is it if the content you send out is outdated and unengaging? Email marketing is a crucial piece of your inbound marketing strategy, yet too many businesses don’t take the time to discover what will really grab the attention of their consumer. Marketing as a whole is becoming far more personalized and dynamic in order to one-up the competition and capture the target audience’s attention. Don’t throw away your marketing budget. Learn the best ways to utilize your email marketing. Details like segmenting your audience, honing in your subject line, and coordinating ad campaigns can make a massive impact on your click-through rate. Improve your sales with these email marketing tips.