data Archives - Justin T. Farrell

New Survey from Adobe Highlights the Challenges of Accelerating Content Creation and Delivery

This content was originally posted here.

A catchy tagline or flashy website isn’t enough to win over consumers these days—they want creative yet personalized content. But it’s getting harder for the minds behind the content to keep up with the demand. Adobe’s recent survey reveals the biggest challenges today’s creatives are facing.

Click here or the image below to take a look at their report.

Adobe State of Creative and Marketing Collaboration Survey

The Modern Marketer: Part Artist, Part Scientist [Infographic]

This content was originally posted here.

Marketing has changed a lot over the recent years. Thanks to technology, marketing is no longer just about creativity. It is also about data and analytics. A robust marketer in our current time needs to be part artist, and part scientist. Take a look at the below infographic from Salesforce that breaks down “The Modern Marketer.”