Utilizing customer feedback surveys is one of the most powerful ways business owners can get inside the minds of their customers. After all, you’re gathering free-form information straight from the source. However, before making changes to your business based on your survey findings, it’s essential to conduct at least basic survey data analysis to make sure your results are truly actionable. Learn about the types of variables you’ll encounter, the best times to send out a customer feedback survey, how to make sure your data is statistically significant, and more in this guide from Chattermill. You can take a look at a visual summary of the findings below as well:

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Heidi Thiel
Senior Content Marketing Specialist