Businesses often focus on customer acquisition but don’t forget customer retention is equally as important. This is why even after you make a sale the customer journey is not over. One of the best ways to improve customer retention is through improving the post-purchase experience.  Keep in mind just a 5% improvement in customer retention can help boost profits by 25-95%. Improving the post-purchase experience can also help boost brand perception as well as customer satisfaction. If you are interested in learning a few strategies to improve the post-purchase experience check out the resource below.

This blog post has been provided by guest, Jeremy Zielie who is a Content Marketing Specialist for Straight North.