With Christmas fast approaching, consumers everywhere are bustling about to hurriedly finish their holiday shopping. Ironically most of this bustling will be virtual this year with only 31% of consumers intending to visit their favorite brick-and-mortar stores. This will be in incredible record setting year for online purchasing with very brand doing what they can to make sure they get a piece of the pie- or fruitcake, in this instance. While many consumers will look to their trusty go-to brands for purchasing, 39% of shoppers say they will spend more time browsing other brands this year giving opportunities for lesser-known businesses to put their marketing dollars to work in order to lead people to their websites and close the sale. Check out these stats for the 2020 holiday shopping season.
It has been an odd year to say the least. COVID19 has changed how we live life and how many of us work. With cases drastically climbing, this fall may easily turn into another work-from-home session for many companies to help keep employees safe and community Corona cases down. Working remotely can prove quite challenging for some teams. Keeping up morale, production goals, and a smooth workflow takes more time and concerted effort when working remotely. Make sure you incorporate these tips to make the transition as smooth as possible for your team.
The holiday spirit seems to be overflowing nationwide. As people have grown weary and worn by the pandemic and recent election, the whole nation is more than ready to begin celebrating the holidays far earlier than usual to have something uplifting to focus on and talk about. What does this mean for your business? Shopping is starting far earlier and eCommerce is about to have an incredible record year. To capitalize on the market trends, make sure you are putting your marketing dollars and work efforts in the right places!
Life has changed for America and most of the world in the last few months. More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates – The Washington Post, May 12, 2020. As businesses struggle to adapt to a world with Corona, marketing strategies have also had to pivot. Lifestyles have changed. Employees are adjusting to working from home which has its challenges especially when some schools have chosen distance learning. Check out these stats on who’s working from home. Click the infographic to find additional stats on COVID’s effect on businesses in the U.S.
2020 has been an interesting year, to say the least. The world has had to adjust to more time at home and much more structured social rules when venturing out. The novel coronavirus has the nation scrambling with businesses quickly trying to adjust their strategies just to stay afloat. With consumers’ lives shifting so dramatically, companies have had to rethink how best to reach them. Marketing trends have shifted to accommodate a world pandemic. See how companies have pivoted their content marketing strategies to meet consumer needs in today’s environment.
Working remotely has become more popular over the years, but is perhaps at its most unprecedented numbers due to this year’s COVID19 crisis which has forced many companies to stay away from their offices. Remote jobs have had mixed reviews between employers and employees over the years. Check out the survey below to see the recent trends in this style of working. We may be seeing a dramatic increase in remote jobs as a result of this year’s international pandemic that may not have otherwise ever been considered.