The Frozen Middle: the Plight of the Middle Manager[Infographic]

Internal communication is an essential function in every company. Without efficient communication, executive decisions and direction never make it to employees, and progress stalls. In companies of any size, middle management is often responsible for communicating strategy from executives to their direct reports. If the direction that is given by upper-level management is miscommunicated, the manager in the middle may pass incorrect or misguided instruction, delaying progress. This plight of the middle manager is often called the frozen middle.

This delay in transferring information can impact company success and cause frustration for employees. So what can a middle manager do if they get stuck in the frozen middle? JobHero outlines some of the best ways for managers to tackle this communication issue. From providing upward and downward feedback to identifying communication gaps, managers can learn to thaw the frozen middle and propel their company forward.

This post has been provided by guest author:

Haley Lyles
Junior Content Marketing Specialist
http://siegemedia.com
The Frozen Middle: the Plight of the Middle Manager Image

This content was originally posted here.

By |2020-08-20T14:35:17+00:00August 20th, 2020|

The Power of Training Videos

Below is my latest article, posted on sulastudios.com.

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As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack of information that can be easily at your customer’s fingertips. Consider adding training videos to help your customers understand how to use your product or service more smoothly.

Even better, be proactive. As you are considering adding a new product to your shelf, create training videos that help your prospective customers understand the features of that new product and how it will impact their lives. These videos can help increase your sales!

Lastly, any growing team knows the pain of new employee training and training your current team on new systems, processes, or policies that are put in place. Training videos are the prescription to eliminate this pain! Training videos will help you streamline new employee onboarding, and provide a seamless avenue to train your existing team on new information they need.

Below are a couple of training videos Sula Studios put together to help Ecotality reduce some of the same tensions discussed above.

Are you experiencing any of the above pain points? If so, we would love to help you as well!

Whether you know exactly what you need, or you want help brainstorming the best options for you, let us know. We would love to connect on the phone, over email or in person to build the perfect solutions for you!

– Justin Farrell

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By |2016-11-11T15:52:19+00:00November 11th, 2016|
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