A brand logo is the defining tattoo of a company. Its design should encapsulate simplicity, identity, and memorability. Consumers cling to brand logos – if they are any good. Logo design is very important. You want your logo to be distinct and unique yet not too abstract that it’s confusing or forgetful. A design that balances color, lines, space, and text is essential to every business. It’s your calling card – that simple piece you leave behind in your consumers’ brains that they can instantly recognize as yours. Check out these leading designs for 2021.