Once blogs were merely a platform for individuals to tell their personal stories. Who would’ve thought back then that this highly personal platform would develop into a highly effective tool used by marketing departments everywhere? Blogs are a great way to connect with your audience, increase traffic to your website, and boost SEO. The presentation can vary according to industry, audience, and purpose, but the bottom line is that they are a great way to expand your reach, but even when content is good, simple errors can make drastic differences in audience interaction. Don’t make these common blogging mistakes.