This past week, I had the opportunity to travel down to Ball State University and speak on a marketing panel with Scott Feather and 3 other panelists.  Loved it.  It was a great time sharing about my experiences and engaging in deep marketing discussions with fellow professionals.

One of the questions that was asked to the panel was this, “What is one thing you recommend to a new-to-the-market college graduate?”  During this point in the conversation, I began thinking about brand.

My answer was this, “Think about your personal brand.  Think about what you want your personal brand to be.  Think about the future and what you want to be known for and what reputation you want to carry.  Then do what you have to do to accomplish that – even if it requires some major life changes now.”

Personal brand. We all have one. The question is  – what is yours?

And – is that the one that you want?