Below is my latest article, posted on sulastudios.com.
It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.
As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.
We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.
And I don’t blame anyone.
This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.
This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!
Think about that for a moment. If the average dwell time on your website is currently 1.5 minutes, adding videos may boost that up to 3.5 minutes or more!
The reason for the growth is simple. People are more willing to watch a short video describing your product, service or even company culture than they are to read long sections of text. This does not mean that text is not important – it is. However, what is more important is a balance of both video and text.
We would love the opportunity to help you brainstorm the best use of video for any of your digital efforts. Just shoot us a quick note at firstname.lastname@example.org. We would love to treat you to coffee and strategize about the best methods to help you reach your goals.
– Justin Farrell