Microsoft Teams vs. Slack [infographic]

I am a productivity junkie. I love exploring new ways to make better use of the limited time we are given.

Over the past ten years, I have tested every project management / chat / productivity tool I have come across.

There are currently two tools that have been making headlines everywhere – Slack and Microsoft Teams (set to launch this year). TechWyse came out with this cool infographic that is comparing these two products, and I thought you may enjoy it.

Slack vs Microsoft Teams

The Energy Bus by Jon Gordon [book review]

The Energy Bus by Jon GordonThe Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon is one of my favorite books right now. This book shares a fictional story woven with practical, real-life principles we each should integrate into our lives.

Life is not easy. There are bumps and bruises along the way. But how we handle those makes an incredible impact on our day to day lives.

Positive energy is real. And so is negative energy. We drive our own life every day, and the energy we reflect is the energy that drives our bus.

This book is an amazing book. It will change your thinking if you let it. It is a short and easy read.

I highly encourage you to grab your copy today!

Check out other books I have read recently over at my Book Club page.

Top 15 Heaviest Coffee Drinking Professions

Prior to starting my career in Marketing, I never drank coffee. I hated the taste of it. Not sure what changed once I started working, but now I cannot kickstart my day until I have made my pit-stop of coffee every morning!

I Love Coffee just posted a great infographic – Which Profession Drinks The Most Coffee. Not surprisingly, Marketing / PR Professional is #2!

How about you, do you enjoy coffee?

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

The Crazy Way We Work [infographic]

We spend a good chunk of our life working. That is certainly not bad. We need it. We need it to gain value and provide for ourselves and our families.

But, we tend to take it too far – working 50+ hours every week and having so many items on our to-do lists that 41% of them never get completed. It is not just a personal issue, it is a cultural issue.

My virtual mentor, Michael Hyatt published the below infographic last week showing some unbelievable stats about the crazy way we work. Take a look at these stats and let me know what you think in the comments below!

The Crazy Way We Work Infographic

Sunday Quote To Ponder

“If there is no struggle, there is no progress.” — Frederick Douglass

I love this quote from Frederick.

We LEARN from the struggles. We LEARN from our failures. We LEARN to seek the help and advice of others.

If life were easy, we would never grow.

Struggle helps push us forward and encourages progress.

This quote is a great reminder for everyone, every week. May this upcoming week challenge you and push you in progress.

Book Review: All Marketers Are Liars by Seth Godin

All Marketers Are Liars by Seth GodinI just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service.

The book dives into the reality of how marketing works, how marketers have used it to their advantage, and the true value behind being authentic with your marketing.

The reality is this: All marketers tell stories. The stories may or may not be true, BUT those stories impact the consumers buying decisions EVERY DAY. If your story is NOT true, and the truth eventually comes out, it will greatly impact your brand’s reputation. Now, some brand’s false stories will never be proven false, and that is sadly the truth.

This is the power of a story. A story shapes a belief about a brand. With an authentic story, you can literally change the world. A story can also penetrate a worldview, and once that happens, people in that worldview will share your brand with others.

The sad thing is that most brand’s do not think in terms of story. They think in terms of push marketing – how do we drive more interactions with our brands by pushing ourselves on them. Yet, they are unknowingly telling stories along the way, but probably not the stories they want to be telling.

Seth covered a lot in this short book. Grab your copy today and let me know what you think!

What Consumers Really Want From Your Video Content [infographic]

Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands.

However, just having video content is not enough. You need to make sure your video content is catered to the needs of your consumers or followers.

Adweek just posted a great infographic showing a breakdown of what consumers want in video content. Check it out below, and if you need help discussing how video could help you and your brand, shoot me a note. I’d love to setup some time to help you process and strategize.

Should I have video on my website?

Below is my latest article, posted on sulastudios.com.

——

It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.

As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.

We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.

And I don’t blame anyone.

This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.

This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!


Think about that for a moment. If the average dwell time on your website is currently 1.5 minutes, adding videos may boost that up to 3.5 minutes or more!

The reason for the growth is simple. People are more willing to watch a short video describing your product, service or even company culture than they are to read long sections of text. This does not mean that text is not important – it is. However, what is more important is a balance of both video and text.

We would love the opportunity to help you brainstorm the best use of video for any of your digital efforts. Just shoot us a quick note at hello@sulastudios.com. We would love to treat you to coffee and strategize about the best methods to help you reach your goals.

– Justin Farrell

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