Why Faster Page Load Time is Better For Your Website [infographic]

Having a beautiful website is amazing, but sometimes it affects the overall speed of your website. This can be detrimental to the effectiveness of your website.

Skilled recently pulled together 12 case studies to show how speed affects user interactions on your website, and created this very helpful inforgraphic.

Take a look below and let me know what you think. I would be glad to help you analyze the speed of your current website and come up with a gameplan to speed it up! Just shoot me a note today.

Why Faster Page Load Time is Better For Your Website

How Gens X, Y and Z Consume Video Content [infographic]

Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.

Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.

Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!

How Gens X, Y and Z Consume Video Content Infographic

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

Always Push Yourself

The other day, while on my run, I had a mental battle. I wanted to stop, but I know I needed to keep going. I needed to push myself to go further than I had the day before. This way, it would be easier the next day, and in return, I could push myself even further again.

After this, I began to think back over the past few months at the different scenarios where I pushed myself to do something, and in return, I grew from it.

Things like, working out, trying a project at work that was outside my experience zone, and replacing a part on my car that I had not done before by myself. All of these items pushed me outside my comfort zone. BUT, in return, I grew from it. I learned new things. I improved my physical and mental capacities.

It is important to continually push yourself. If something makes you nervous, that is not bad. In fact, you need those items.

Always keep learning. Always keep pushing yourself to take risks, to learn new things, and to go outside of your comfort zone.

The reward on the other side is amazing.

Don’t waste a second by staying stagnant. Life is too short.

Microsoft Teams vs. Slack [infographic]

I am a productivity junkie. I love exploring new ways to make better use of the limited time we are given.

Over the past ten years, I have tested every project management / chat / productivity tool I have come across.

There are currently two tools that have been making headlines everywhere – Slack and Microsoft Teams (set to launch this year). TechWyse came out with this cool infographic that is comparing these two products, and I thought you may enjoy it.

Slack vs Microsoft Teams

The Energy Bus by Jon Gordon [book review]

The Energy Bus by Jon GordonThe Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon is one of my favorite books right now. This book shares a fictional story woven with practical, real-life principles we each should integrate into our lives.

Life is not easy. There are bumps and bruises along the way. But how we handle those makes an incredible impact on our day to day lives.

Positive energy is real. And so is negative energy. We drive our own life every day, and the energy we reflect is the energy that drives our bus.

This book is an amazing book. It will change your thinking if you let it. It is a short and easy read.

I highly encourage you to grab your copy today!

Check out other books I have read recently over at my Book Club page.

Top 15 Heaviest Coffee Drinking Professions

Prior to starting my career in Marketing, I never drank coffee. I hated the taste of it. Not sure what changed once I started working, but now I cannot kickstart my day until I have made my pit-stop of coffee every morning!

I Love Coffee just posted a great infographic – Which Profession Drinks The Most Coffee. Not surprisingly, Marketing / PR Professional is #2!

How about you, do you enjoy coffee?

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.

I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.

“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”

Some things you will discover:

  • Posts with less than 150 characters see an 18% boost in engagement rate.
  • 60K-400K audience range of their most successful campaigns.
  • Sponsored content on LinkedIn gets a 37% higher click through rate.

How LinkedIn Uses LinkedIn

The Crazy Way We Work [infographic]

We spend a good chunk of our life working. That is certainly not bad. We need it. We need it to gain value and provide for ourselves and our families.

But, we tend to take it too far – working 50+ hours every week and having so many items on our to-do lists that 41% of them never get completed. It is not just a personal issue, it is a cultural issue.

My virtual mentor, Michael Hyatt published the below infographic last week showing some unbelievable stats about the crazy way we work. Take a look at these stats and let me know what you think in the comments below!

The Crazy Way We Work Infographic