There are currently six living generations in the United States. Six large groups of people that have very different ways of thinking, interacting, and ways of approaching life as a whole. This presents a challenge to many businesses when it comes to their marketing strategy. The stark differences between generations mean that you cannot simply rely on a one-size-fits-all approach. In fact, you most certainly cannot. To successfully capture audiences in each generation, you must tailor your content, messaging, and message platform to fit and appease the behaviors of each group. Yes, this requires a bit of extra work and time, but the reward is well worth it. Check out the infographic below observing the generational marketing differences we see in today’s consumers and how to capture each.

Observing Generational Marketing Differences Infographic

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