LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community through content sharing, sponsored content, messages, and campaigns.
I discovered the below infographic that the people at LinkedIn put together, and I thought you would find it valuable.
“Learn the best recipe for marketing ROI on LinkedIn, from the very people who live it every day.”
Some things you will discover:
- Posts with less than 150 characters see an 18% boost in engagement rate.
- 60K-400K audience range of their most successful campaigns.
- Sponsored content on LinkedIn gets a 37% higher click through rate.