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If you aren’t familiar with Simon Sinek and James Clear, you are in for a treat. These two highly acclaimed authors delve down to the core of human reasoning. If you don’t know how the human mind ticks, don’t bother marketing. Sinek and Clear dig deep into how and why people do what they do as well as why people change their behavior. You will want to be sure to check this out. Their books are worth adding to your library.