Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.
Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.
Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!
