Video use to be something special. Something only big brands had. That has changed and is now a necessity for ALL brands.
However, just having video content is not enough. You need to make sure your video content is catered to the needs of your consumers or followers.
Adweek just posted a great infographic showing a breakdown of what consumers want in video content. Check it out below, and if you need help discussing how video could help you and your brand, shoot me a note. I’d love to setup some time to help you process and strategize.