There is no doubt that the COVID-19 pandemic forever changed consumer behavior. The old brick-and-mortar variety of shopping has greatly decreased while digital shopping has increased to incredible levels. Even when people are physically inside a store shopping, nearly 60% are using their smartphones to research the item they are considering and compare prices with competitors. Isn’t that crazy? This inevitably has a huge impact on how businesses spend their marketing dollars and which avenues they choose to market through. Check out the stats on consumer buying behavior in the digital age and see the latest information to help you get a better handle on today’s consumers.
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