The Power of Training Videos

Below is my latest article, posted on sulastudios.com.

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As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack of information that can be easily at your customer’s fingertips. Consider adding training videos to help your customers understand how to use your product or service more smoothly.

Even better, be proactive. As you are considering adding a new product to your shelf, create training videos that help your prospective customers understand the features of that new product and how it will impact their lives. These videos can help increase your sales!

Lastly, any growing team knows the pain of new employee training and training your current team on new systems, processes, or policies that are put in place. Training videos are the prescription to eliminate this pain! Training videos will help you streamline new employee onboarding, and provide a seamless avenue to train your existing team on new information they need.

Below are a couple of training videos Sula Studios put together to help Ecotality reduce some of the same tensions discussed above.

Are you experiencing any of the above pain points? If so, we would love to help you as well!

Whether you know exactly what you need, or you want help brainstorming the best options for you, let us know. We would love to connect on the phone, over email or in person to build the perfect solutions for you!

– Justin Farrell

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By |2016-11-11T15:52:19+00:00November 11th, 2016|

Vimeo, YouTube or Facebook?

Below is my latest article, posted on sulastudios.com.

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There are many platforms available to post your video to, and it can be overwhelming to know which one is the best for your application.

We are here to help.

The quick answer – all of them.

Each of these three platforms, YouTube / Vimeo / Facebook, have benefits over the other platforms, and by posting your video to each of them, you are getting the combined results of all of them working together.

Let’s break them down.

Vimeo.com

Vimeo is a powerful and very professional platform. It is a great avenue to host your videos on, especially if you are sending proofs for others to view, or embedding videos into your website. They have very robust tools to allow easy integration into your current site and allow you the ability to brand / customize the viewing experience for your users.

It has detailed analytics built in to allow you to track information about your viewers.

The downside to Vimeo is that there are additional fees for the professional levels of the software.

Vimeo, YouTube or Facebook?

YouTube.com

YouTube is currently the second most searched search engine that exists, right behind Google. Interestingly, they are also owned by Google, which means there is a seamless integration of your videos appearing in search results on Google.

Due to the large traffic that YouTube receives, posting your videos to YouTube opens the door for incredible potential, allowing for millions of users to potentially find your videos organically.

YouTube has powerful search algorithms built in, and constantly shows recommended videos next to the current video they are watching. These recommendations are built on previous videos they have viewed and search terms they have entered in the past.

Due to these recommends, the average mobile viewer on YouTube spends 40 minutes watching videos, often because their attention is captured from recommended videos.

With YouTube, it is easily possible for your videos to get thousands of views from people who have never heard of you before, all based off of their searches.

Vimeo, YouTube or Facebook?

Facebook.com

Facebook is currently the largest social platform that exists, with 1.13 billion active users daily. At the same time, Facebook boasts they receive 8 billion video views on average every day. In recent years, Facebook has put tremendous energy and focus towards videos and has seen video take off among users.

Posting your video to Facebook increases your social reach, and puts it in front of the eyes of your followers on Facebook. Due to the focus on video at Facebook, Facebook places your videos in front of your followers more than photo or text posts. According to Facebook, video posts get an average 135% greater organic reach than posts that contain just a photo.

Vimeo, YouTube or Facebook?

By posting your videos to each of these platforms, you get the professionalism of Vimeo, the organic traffic from YouTube, and the increased social reach on your Facebook page. Together, you are getting the best impact of your video, which in return boosts your brand visibility and sales.

If you have any questions regarding these platforms, I would love to help. Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
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By |2016-09-17T01:19:39+00:00September 17th, 2016|

Is Online Video Growing?

Below is my latest article, posted on sulastudios.com.

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Go to Facebook. Right now. Whether on your phone or on your computer. Once it opens, begin scrolling through your feed, and count how long it takes you to encounter a video. Most likely, within 5 seconds, you will scroll over a video. For me, I didn’t even have to scroll. The second item in my feed was a video.

It is incredible the rate at which online video is growing.

Cisco predicts that by 2017, video will make up over 69% of online traffic. According to eMarketer, consumers spent an average of 5.5 hours in front a screen watching video of some sort every day in 2015. Almost 25% of people lives were spent watching video.

According to VentureBeat, Americans watch 8,061 years of video content on YouTube every day.

These numbers are staggering, and they show the speed at which video is gaining momentum and importance in people’s lives. Video has become a powerful tool to capture a prospective client’s attention and provide them necessary information they are looking for. People would much rather watch a 1-minute video that gives them the information they are looking for, than pulling up a 300-word article and reading through it.

Last week, I was doing some work on my car. I began to dive into the project when I realized I had a couple questions regarding the process and how to reach the part I needed to replace. Without hesitancy, I pulled out my phone and did a quick Google search. The first result was a YouTube link of someone that walked me through the process. Watching that video saved me an hour on tinkering around trying to figure it out myself (and most likely breaking something else along the way).

How are you implementing video to tell your story?
How are you answering the questions your customers may have through video form?
How are you providing value to your customers with video?

These are important questions to think through because the use of video is growing and will continue to grow.

Shoot me an email at justin@sulastudios.com, and I would love to connect and help you through this journey.

– Justin Farrell

Connect with me:
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By |2016-09-08T13:38:14+00:00September 8th, 2016|

The Real Storyteller.

Storyteller.
Easily coined as someone who tells stories.
Fiction or nonfiction. It doesn’t matter.
The storyteller is there to entertain – to keep the listeners attention.

Yet, storytellers are the new marketers.

We have seen a large shift recently. The traditional ‘push’ marketing no longer works. We cannot shove our brands and products in front of people and expect them to buy. We abused that avenue, and now consumers have the ability to ignore us. To skip the ads. To look past the signs. To pick what they want to see at every given moment.

It is no longer about the product.

We must give buyers a reason to buy our product. We must be transparent. We must show how we can help them.

We must truly tell our story.

The real storyteller? You.

By |2015-03-25T00:29:52+00:00March 25th, 2015|

Four Steps To Inbound Marketing Success

Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that people struggle to fully grasp inbound marketing, and often over complicate the process.

The inbound marketing methodology is a simple four step process.

Attract

Attract your potential customers to your website by generating quality content that is of interest to them. We live in the world of information, and people constantly turn to the internet to get answers. By generating content that helps educate your potential customers, you are building a level of trust with them that will cause them to return to you over and over. Promote this content to them within social media and email marketing.

Convert

With traffic coming to your website due to your content generation, it is time to capture leads by offering premium content to your viewers. Premium content tends to be slightly more advanced than what you publicly offer on your blog, and can be in the form of ebooks, whitepapers, infographics, checksheets, or videos. Throughout your blog, implement calls-to-action that attract viewers to the premium content and drives them to landing pages, where the offer is given to the viewer in exchange for simple information. Once they complete the form, they are directed to a thank you page where they gain access to the premium content, and a new lead was input into your system. Congrats!

Close

As time progresses, prospective customers in your system continue to interact with your content and digital marketing efforts. The more interaction that happens, the warmer the lead becomes. Oftentimes, a warm lead who has show continued interest in your company becomes an easy sell.

Delight

While gaining new customers is important, once someone becomes a customer does not mean the process is complete. It is now time to delight the customer and keep them happy. A happy customer means a loyal customer and a long relationship. Make sure to focus heavily on customer support and customer happiness. Evaluate every contact point with your company that a customer may have. Is it the best experience possible? If not, make it.

To learn more about inbound marketing, check out PayProMedia and HubSpot.

By |2015-03-22T22:41:45+00:00September 2nd, 2013|

Inbound Marketing: No Need For Cold Calling

We’ve all experienced it. Answering your phone to an unknown voice trying to sell you on a product or service that you have zero interest in.

But wait, technology has advanced.  Now, we have caller ID to scan the call before we even answer.  Minutes after ignoring the call, we get a voicemail with the salesperson stating they will try back later.  Sure enough, they keep calling and calling, and we keep getting more frustrated.

Cold calling has been a large sales tactic for many years. With call centers located all over the world, people are paid to sit and call unknown numbers and try to sell them on the latest and greatest.

While this technique was previously effective, it is quickly becoming a way of the past.

It has come time to forget cold calling, and start calling warm leads.  With inbound marketing, generating content that people desire and find useful attracts potential customers to your website.  Once there, draw them into premium content through landing pages and calls-to-action, while providing the premium content for some simple information in return.  This lead generation technique starts to build a contact database of leads who have shown interest in your company.

As time progresses, and prospective customers continue to interact with your digital marketing, your leads become warmer and warmer, without even picking up the phone. When a prospective customer becomes a warm enough lead, it is then time to follow up with the lead via phone or email, but have a connection and starting point with that lead already.  They know you.  They know your company.  They have shown interest in you.

Does it get better than that?

People are no longer frustrated at your brand because you kept annoying them with consistent phone calls, but rather, they reached out to you first because they need you.

Stop being interruptive, and start pulling.

To learn more about inbound marketing, check out PayProMedia and HubSpot.

By |2015-03-22T22:38:45+00:00August 29th, 2013|

Inbound Marketing Using Social Media

The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for. With social media, people spend a considerable amount more time ‘connected’ to the digital world. They are constantly refreshing their feeds to get the latest scoop, often spending hours every day online.

This change has brought about an interesting twist in marketing over the past several years. Companies started changing their mindsets to think, “Where does our target audience spend their time?” The answer for many, social media.

At PayProMedia, we view social media marketing as an integral part of our inbound marketing strategies. Inbound marketing centers on the idea of generating relevant content that is helpful to your target audience and using that content to attract prospective leads.

So, where does social media fit with inbound marketing?

Social media is a critical avenue in promoting and sharing the content you have generated. Remember earlier when we talked about going to where your audience spends their time? Take your relevant content to them, and promote it on the platforms where they are spending their time.

Here are a couple of things to keep in mind when promoting content on social media:

Optimize for the platform

It is important to optimize your posts for each platform. The way you promote content on Facebook will be different than how you promote it on Twitter. Each platform is unique, and draws users for different reasons. Appease those different reason by tweaking your content to fit appropriately.

Use a platform to track your link click rates

There are many tools available that allow you to track clicks on a URL you promote. This allows you to review analytics of your content promotions and to tweak your content and methods to see what may get a better click-through rate. Oftentimes, the tool also shortens the URL, making it more user friendly.

If relevant marketing is important to you and your business, take the time to develop a solid inbound marketing strategy and use social media marketing effectively. It may seem like a large increase in work, but it will help your business succeed in the long run.

If you are interested in learning more about inbound marketing and social media marketing, please check out PayProMedia.

By |2013-07-09T11:11:08+00:00July 9th, 2013|