Sometimes the best intentions fail. Why is that? There are companies out there who wish to change their corporate culture, image, or just simple processes, yet they can’t seem to succeed. It turns out it is usually for the same reasons that always inhibit positive change -poor planning, poor leadership, and no employee buy-in. It doesn’t have to be this way. Often the cause for failure is due to a lack of positive and thorough communication. Don’t become one of these statistics. Make sure the change you hope to implement has been thoroughly thought out and discussed. Clearly present and encourage those in leadership to see the advantages of the changes being made, culturally or otherwise. Get people excited about the changes and the benefits it creates not only for the bottom line but for them as well such as more profit-sharing opportunities with streamlined processes or a more positive work environment. Don’t fake it and don’t be over the top. Treat your leadership team and employees as the valuable members of the company they are. Include them, request feedback, other ideas, and input. When people know they are truly valued and considered, change comes easier.
Digital Marketing Consultant. Entrepreneur. Storyteller. Investor.
With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.