2020 taught us that our world can change in the blink of an eye, but it also revealed how adaptive we can be. The pandemic forced many companies to step back and reexamine their marketing efforts as the focus drastically shifted from brick and mortar shopping to even greater online consumption. Not only that, but also newer capabilities such as live virtual events, appointments, and shopping assist became essential. How long these recent services will remain an integral part of business and marketing is yet to be seen, but from the looks of things, they are here to stay. Consumers have now become accustomed to these amenities along with the increasingly hyperfocused and personalized advertising businesses utilized to get their piece of the pie. The business and marketing world has quickly pivoted to adjust to the demands of the current climate and consumer demands. Check out these incredible B2B marketing stats and trends that have resulted from the new normal.
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