Does your branding need a bit of a refresh? The simplest way that makes an extraordinary difference is updating your font. Did you know 90% of design is in typography? The font not only communicates the basic, cold hard facts and information of your business, but it also expresses the feeling or personality of your business – or can – if done properly. Think of Coca-Cola with its flowing old-time script depicting its history and old reliable essence or Google with its colorful simple script communicating a simplistic yet creative understanding. There is more to typography than meets the eye. It meets the heart – if used properly. Never forget how much it can communicate or forget that people, more and more, choose brands they personally connect with. Choose wisely. Be intentional. Tell your story.
Digital Marketing Consultant. Entrepreneur. Storyteller. Investor.
With experience in marketing, technology, non-profit, and corporate, I help businesses bring their vision, dreams, and passions into reality.