While the restrictions of Covid-19 are hopefully long passed us, the effects of the pandemic are still being felt not only in how people interact and work but also in their spending habits. As the economy struggles against recession as a long lingering result of the pandemic, inflation is causing consumers to drastically reassess their spending habits. While brand loyalty has been at the centerfold of many marketing strategies, companies are realizing that now more than ever, they are having to provide value in every way possible to keep their consumers. The value of price is creeping in over loyalty, so brands are finding themselves exploring other avenues to keep their customers attention so as not to lose them. Marketing departments everywhere are having to tweak and adjust to the new consumer desires and values. Check out the infographic below to see 14 trends that will define marketing in 2023.
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