New Survey from Adobe Highlights the Challenges of Accelerating Content Creation and Delivery

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A catchy tagline or flashy website isn’t enough to win over consumers these days—they want creative yet personalized content. But it’s getting harder for the minds behind the content to keep up with the demand. Adobe’s recent survey reveals the biggest challenges today’s creatives are facing.

Click here or the image below to take a look at their report.

Adobe State of Creative and Marketing Collaboration Survey

How to Leverage Prospect Emotions to Make Sales [Infographic]

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Sales reps often connect with prospects through their emotions to build trust and make them more comfortable purchasing through the rep. Use the following infographic to better understand how you can leverage emotions to build relationships and make more sales.

How to Leverage Prospect Emotions to Make Sales Infographic

24 Little-Known Google Drive Features That’ll Boost Your Productivity [Infographic]

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Google is slowly, but surely, taking over the digital world. They continue to roll our new products that dominate different markets.

One of those products is Google Drive – and if you know how to use it fully, it will transform your daily productivity to new levels.

Check out this awesome infographic below on how to become a Google Drive power user.

24 Little-Known Google Drive Features That’ll Boost Your Productivity [Infographic] image

The Modern Marketer: Part Artist, Part Scientist [Infographic]

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Marketing has changed a lot over the recent years. Thanks to technology, marketing is no longer just about creativity. It is also about data and analytics. A robust marketer in our current time needs to be part artist, and part scientist. Take a look at the below infographic from Salesforce that breaks down “The Modern Marketer.”

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] image

How to Get More People to Share Your Blog Posts [Infographic]

This content was originally posted here.

Content marketing is extremely important. You want to continually build content that readers find valuable. This both educates the reader, and builds a level of trust between your readers and yourself.

Increased trust over time leads to more sales and promoters of your brand.

But what happens when you craft valuable content, and no-one reads or shares it? Check out this powerful infographic below to learn more.

How to Get More People to Share Your Blog Posts [Infographic] Image

Artist vs. Scientist: Marketing Best Practices for the Modern Marketer [Infographic]

Modern marketing requires two different mindsets / personalities – The Artist and The Scientist.

The Artist focuses on engagement, experience, and brand.

The Scientist focuses on the data, ROI, and numbers.

This content was originally posted here.

Artist vs. Scientist: Marketing Best Practices for the Modern Marketer Image

2019 CTA Consumer Tech Forecast [Infographic]

With the Consumer Electronics Show (CES) 2019 in Las Vegas this week, some strong numbers are being reported as to the future of technology and marketing in 2019. Take a look at the below for the Total U.S. consumer tech industry retail revenue predicted for 2019.

The below infographic was originally posted here.

2019 CTA Consumer Tech Forecast Infographic Image

Offline Conversation Is Still the Best Driver of Brand Awareness [Infographic]

Word of mouth is still king. It is the best way to get traffic and brand awareness. Check out the below infographic from Adweek to learn more.

Want to learn more about how ‘word of mouth marketing’ can work for you and your brand? Send me a note here.

Content was originally published here.

Word of Mouth Marketing

Book Review: Start by Jon Acuff

Start by Jon Acuff Book Image

Punch fear in the face.
Escape average.
Do work that matters
.

Those are just the statements from the cover of the book. And Jon packs the book full of hundreds more that will be memorable and motivating. Grab a pad of sticky notes – you will need them!

I picked up this copy of Start, by Jon Acuff, a few months ago, and just got around to reading it this past week. Wish I would have read it sooner.

Jon has an amazing way of taking a potentially tough subject, and simplifying it into language that everyone can connect with and pull from. And better yet, be motivated by.

In this book, Jon breaks down the necessary steps everyone must take to move from Average to Awesome. A path that many aspire to, yet few do. Ever wonder why? Jon knows.

While it seems easy, in thought, it takes work. Hustle. Motivation. Passion. Most people don’t push through.

Jon shares a ton of wisdom on how to make that push and to keep going. He also breaks some powerful misconceptions that have been around for decades about the journey to awesome.

If you are looking to escape the average and begin your journey to awesome, pick up this book. You won’t regret it.

Start, by Jon Acuff Book Image

Book Review: Thirst by Scott Harrison

Thirst by Scott Harrison Book ImageI have followed charity: water for the last ten years – pretty closely in 2008-2010 during my years in college. I was always intrigued by the way that charity: water did things, even back then.

I had the privilege of attending a smaller, private Christian college, and charity work/non-profits was a common discussion. Through that time, though, I learned the ‘normal’ way that charities worked.

It was during this time, that I met charity: water – and I knew something was different.

For different reasons, I became disconnected from them since around 2011. Life happened.

When Scott Harrison’s book, Thirst, came out, I knew I wanted to read it. And I am so glad that I did.

Scott has a way of telling stories that will keep you intrigued and engrossed in the book until you complete it. He is authentic. He told it as it was – and how it all actually happened over the last 12 years.

Thirst has powerful stories of the journey of charity: water and the impact they are making around the world.

Scott, and charity: water, are amazing examples of how God can use everyone to strike at poverty and sin in this world, and make an incredible difference.

Thank you, Scott, for this book. Thank you for sharing the details, the ups, the downs, the struggles, and the wins of the journey with us.

And, thank you for being ‘different’ with charity: water and changing the landscape of charity work.

I highly recommend grabbing a copy. Click here to buy the book.

Thirst by Scott Harrison Book Image