The Power of Training Videos

Below is my latest article, posted on sulastudios.com.

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As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack of information that can be easily at your customer’s fingertips. Consider adding training videos to help your customers understand how to use your product or service more smoothly.

Even better, be proactive. As you are considering adding a new product to your shelf, create training videos that help your prospective customers understand the features of that new product and how it will impact their lives. These videos can help increase your sales!

Lastly, any growing team knows the pain of new employee training and training your current team on new systems, processes, or policies that are put in place. Training videos are the prescription to eliminate this pain! Training videos will help you streamline new employee onboarding, and provide a seamless avenue to train your existing team on new information they need.

Below are a couple of training videos Sula Studios put together to help Ecotality reduce some of the same tensions discussed above.

Are you experiencing any of the above pain points? If so, we would love to help you as well!

Whether you know exactly what you need, or you want help brainstorming the best options for you, let us know. We would love to connect on the phone, over email or in person to build the perfect solutions for you!

– Justin Farrell

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