How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community… Read More

Should I have video on my website?

Below is my latest article, posted on sulastudios.com. —— It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media… Read More

Four Steps To Inbound Marketing Success

Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that people struggle to fully grasp inbound marketing, and… Read More

Inbound Marketing: No Need For Cold Calling

We’ve all experienced it. Answering your phone to an unknown voice trying to sell you on a product or service that you have zero interest in. But wait, technology has advanced.  Now, we have caller ID to scan… Read More

Inbound Marketing Using Social Media

The introduction of social media into the digital world changed how people use the internet. Prior to social media, people went online for short periods of time to do research and gather the information they were looking for…. Read More