Book Review: All Marketers Are Liars by Seth Godin

I just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service. The book dives into… Read More

The Real Storyteller.

Storyteller. Easily coined as someone who tells stories. Fiction or nonfiction. It doesn’t matter. The storyteller is there to entertain – to keep the listeners attention. Yet, storytellers are the new marketers. We have seen a large shift… Read More

What is your reputation?

Whether you will accept it or not, every brand has one – a reputation. Your reputation is a valuable asset, or it can be a huge turnoff. It all depends on how well you care for your reputation…. Read More

We All Have One

This past week, I had the opportunity to travel down to Ball State University and speak on a marketing panel with Scott Feather and 3 other panelists.  Loved it.  It was a great time sharing about my experiences… Read More