Posted on March 2, 2017
Prior to starting my career in Marketing, I never drank coffee. I hated the taste of it. Not sure what changed once I started working, but now I cannot kickstart my day until I have made my pit-stop of coffee every morning!
I Love Coffee just posted a great infographic – Which Profession Drinks The Most Coffee. Not surprisingly, Marketing / PR Professional is #2!
How about you, do you enjoy coffee?
Posted on March 1, 2017
I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!
YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.
This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.
Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.
Shoot me a note below if you would like help learning how to build it into your content strategy.
Want to connect? Shoot me a note.
Posted on February 27, 2017
We spend a good chunk of our life working. That is certainly not bad. We need it. We need it to gain value and provide for ourselves and our families.
But, we tend to take it too far – working 50+ hours every week and having so many items on our to-do lists that 41% of them never get completed. It is not just a personal issue, it is a cultural issue.
My virtual mentor, Michael Hyatt published the below infographic last week showing some unbelievable stats about the crazy way we work. Take a look at these stats and let me know what you think in the comments below!
Posted on February 27, 2017
“If there is no struggle, there is no progress.” — Frederick Douglass
I love this quote from Frederick.
We LEARN from the struggles. We LEARN from our failures. We LEARN to seek the help and advice of others.
If life were easy, we would never grow.
Struggle helps push us forward and encourages progress.
This quote is a great reminder for everyone, every week. May this upcoming week challenge you and push you in progress.
Posted on February 8, 2017
Below is my latest article, posted on sulastudios.com.
It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.
As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.
We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.
And I don’t blame anyone.
This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.
This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!
Think about that for a moment. If the average dwell time on your website is currently 1.5 minutes, adding videos may boost that up to 3.5 minutes or more!
The reason for the growth is simple. People are more willing to watch a short video describing your product, service or even company culture than they are to read long sections of text. This does not mean that text is not important – it is. However, what is more important is a balance of both video and text.
We would love the opportunity to help you brainstorm the best use of video for any of your digital efforts. Just shoot us a quick note at firstname.lastname@example.org. We would love to treat you to coffee and strategize about the best methods to help you reach your goals.
– Justin Farrell
Posted on January 10, 2017
“A goal is a dream with a deadline.” – Napoleon Hill
A new year is upon us, and for a lot of people, this means New Year’s resolutions. However, many people do not make it past week two with their resolutions.
The reason for this, in my opinion, is that people do not properly set/prepare for their goals.
I learned many years ago the importance of dreams and goals.
Dreams give you things to look forward to. Things to move towards in life. Things to accomplish in life.
Goals help you reach those dreams.
Napolean said it well when he said, “A goal is a dream with a deadline.” And for most dreams, there are many goals that have to be accomplished to reach your dream.
People often think of goals in 12 month periods of time – such as New Year’s resolutions. This is where I have learned to rethink goals.
Yes, long-term goals are important. However, I highly recommend setting shorter goals as well. This is why I set monthly goals that help me reach my yearly goals and dreams.
I set yearly goals to help me ensure I am reaching my dreams – but I need to take monthly steps to get there.
Yearly goals can also feel overwhelming – which can cause people to give up or even forget. Monthly goals break it down into more manageable steps.
I also encourage you to write down your goals. Get them down in front of you, and put them someplace where you will see them often. I am personally motivated when I review my goals every Monday morning. It helps me stay focused on what truly matters each week.
How about you – do you set goals?
What strategies for goal management work for you?