2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where… Read More

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often! YouTube just announced in a blog post on Monday that they have hit… Read More

How LinkedIn Uses LinkedIn [infographic]

LinkedIn might not be your first thought when you think about marketing, but there are 467 million users on the network — and that number grows every year. This is a huge opportunity to reach a professional community… Read More

Book Review: All Marketers Are Liars by Seth Godin

I just finished reading another book by Seth Godin. All Marketers are Liars. It was a great book, and I highly recommend it to anyone who is trying to sell a product or service. The book dives into… Read More

Should I Use Video On Instagram?

Below is my latest article, posted on sulastudios.com. —— With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily! Instagram, who is owned by Facebook,… Read More

The Power of Training Videos

Below is my latest article, posted on sulastudios.com. —— As businesses and brands begin to grow, it can become overwhelming to keep up! You are hiring new employees. You are launching new products. You are improving communication to… Read More

Vimeo, YouTube or Facebook?

Below is my latest article, posted on sulastudios.com. —— There are many platforms available to post your video to, and it can be overwhelming to know which one is the best for your application. We are here to… Read More

Is Online Video Growing?

Below is my latest article, posted on sulastudios.com. —— Go to Facebook. Right now. Whether on your phone or on your computer. Once it opens, begin scrolling through your feed, and count how long it takes you to… Read More

The Real Storyteller.

Storyteller. Easily coined as someone who tells stories. Fiction or nonfiction. It doesn’t matter. The storyteller is there to entertain – to keep the listeners attention. Yet, storytellers are the new marketers. We have seen a large shift… Read More

Four Steps To Inbound Marketing Success

Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that people struggle to fully grasp inbound marketing, and… Read More