Product Review: Apple AirPods

Apple AirPods Product Review by Justin FarrellIt has been just over a week since I got the Apple AirPods in hand – after enduring a 6-week wait process for them to arrive.

When Apple first announced the AirPods, I was immediately in love with the look and idea behind them, but withdrawn by the associated price tag on them of $159.00. As my birthday gift, though, I got a pair ordered and proceeded to the waiting period.

After pretty much forgetting about them, they arrived at the doorstep last week, and I was enamored the second I opened the case.

I have now used them daily for a week. Through that, I have experienced both pros and cons.

PROS:

  • They are beautiful. Just like all Apple products.
  • They easily and quickly connect to my Apple devices. Popping the case open the first time, the screen on my iPhone immediately responded with the battery levels of both the ear pieces and the portable case.
  • Both the ear pieces and the portable case have batteries – extending the overall battery life of the units. Once the ear pieces begin to get low, I just pop them back into the case, while still out and about, and the ear pieces return to a full charge within minutes.
  • The earbuds do not turn on until they make contact with my ear, introducing a great way to save battery.
  • They have incredible range. I can wear these while my phone is in the back corner of the house and easily navigate to any point of our house or yard without interruption.

CONS:

  • The batteries on the earbuds themselves don’t last incredibly long. I can get about two hours out of the earbuds, at most, before I need to plug them back into the case.
  • I jump between my laptop and my iPhone a lot. They don’t like that, and it is not a quick/easy jump to change the connection over.
  • It is not quick or easy to connect to my AirPods before accepting a call if the connection did not exist prior to the call coming in. This results in fumbling around while trying to entertain a conversation to get my AirPods connected to my phone, to continue the call wirelessly.
  • There is no way of seeing the battery level of the portable case without my laptop or phone nearby. There is no indicator on the case.
  • From my laptop, I can only see the battery level of the earbuds themselves, not the portable case (that I have found, at least).

All that said, I still love these AirPods, and would recommend them to anyone! They are great for people who move around a lot. For me, I am self-employed and work from coffee shops and my home office, jumping around multiple times every day. I also take them running throughout the week – and they hold up great!

You can always grab a pay of these over at Apple, but I recently found them here as well.

Book Review: Runaway Millionaire

Runaway Millionaire by Dave SchoolsI sat down this weekend and read Runaway Millionaire, by Dave Schools. I’ve had the opportunity to meet and get to know Dave some over the last couple months, and I was excited at the chance to grab a copy of his recent book and dive in.

Dave is a powerful writer, and that was strongly evident in this book.

This fictional story of a country boy who desired life in the city, ventured to the city where he was met with both success and failure, is a capturing story. I could hardly put the book down.

Many times throughout the story, I would feel personally connected with the main character, Nathan. Many other times, I would cringe at the mistake I could see him making before he even made it.

Such is life. We all experience ups and downs. We all create our own future based on the decisions we make today. This book brought those realizations back to the forefront of my mind.

Lastly, this book is a solid reminder of the value of life – and what is most important in life – love and family.

Like all good books, this left me wanting more at the end.

Do yourself a favor and grab a copy of Dave’s book, Runaway Millionaire, today. You can get a copy of it here.

Why Faster Page Load Time is Better For Your Website [infographic]

Having a beautiful website is amazing, but sometimes it affects the overall speed of your website. This can be detrimental to the effectiveness of your website.

Skilled recently pulled together 12 case studies to show how speed affects user interactions on your website, and created this very helpful inforgraphic.

Take a look below and let me know what you think. I would be glad to help you analyze the speed of your current website and come up with a gameplan to speed it up! Just shoot me a note today.

Why Faster Page Load Time is Better For Your Website

How Gens X, Y and Z Consume Video Content [infographic]

Influenster recently surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests, to get a better understanding of how Generation X, Y and Z audiences consume video content differently.

Adweek compiled the information into a very helpful infographic to help us understand the differences between these generations and their video consumption trends.

Take a look below and let me know if you would like help strategizing for the best video content to reach your demographic!

How Gens X, Y and Z Consume Video Content Infographic

2017 State of Social Media [Infographic]

In 2017, 2.8 billion people actively use social media, in a world that contains 7.4 billion people. That means 38% of our world’s population is active on social media! Yet, with the ever-changing landscape of social media, where are all these people spending their time? The 2017 State of Social Media is here to help.

Recently, multiple organizations began publishing information on platform usage, and Tracx pulled the information together into this infographic!

How does social media fit into your overall marketing plan? I would love to help you process and brainstorm the best way to make use of these platforms. Just shoot me a note!

2017 State of Social Media

Always Push Yourself

The other day, while on my run, I had a mental battle. I wanted to stop, but I know I needed to keep going. I needed to push myself to go further than I had the day before. This way, it would be easier the next day, and in return, I could push myself even further again.

After this, I began to think back over the past few months at the different scenarios where I pushed myself to do something, and in return, I grew from it.

Things like, working out, trying a project at work that was outside my experience zone, and replacing a part on my car that I had not done before by myself. All of these items pushed me outside my comfort zone. BUT, in return, I grew from it. I learned new things. I improved my physical and mental capacities.

It is important to continually push yourself. If something makes you nervous, that is not bad. In fact, you need those items.

Always keep learning. Always keep pushing yourself to take risks, to learn new things, and to go outside of your comfort zone.

The reward on the other side is amazing.

Don’t waste a second by staying stagnant. Life is too short.

Microsoft Teams vs. Slack [infographic]

I am a productivity junkie. I love exploring new ways to make better use of the limited time we are given.

Over the past ten years, I have tested every project management / chat / productivity tool I have come across.

There are currently two tools that have been making headlines everywhere – Slack and Microsoft Teams (set to launch this year). TechWyse came out with this cool infographic that is comparing these two products, and I thought you may enjoy it.

Slack vs Microsoft Teams

The Energy Bus by Jon Gordon [book review]

The Energy Bus by Jon GordonThe Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon is one of my favorite books right now. This book shares a fictional story woven with practical, real-life principles we each should integrate into our lives.

Life is not easy. There are bumps and bruises along the way. But how we handle those makes an incredible impact on our day to day lives.

Positive energy is real. And so is negative energy. We drive our own life every day, and the energy we reflect is the energy that drives our bus.

This book is an amazing book. It will change your thinking if you let it. It is a short and easy read.

I highly encourage you to grab your copy today!

Check out other books I have read recently over at my Book Club page.

Top 15 Heaviest Coffee Drinking Professions

Prior to starting my career in Marketing, I never drank coffee. I hated the taste of it. Not sure what changed once I started working, but now I cannot kickstart my day until I have made my pit-stop of coffee every morning!

I Love Coffee just posted a great infographic – Which Profession Drinks The Most Coffee. Not surprisingly, Marketing / PR Professional is #2!

How about you, do you enjoy coffee?

YouTube Hits 1 Billion Hours Watched Every Day

I am a sucker for YouTube. It is extremely easy to get ‘stuck’ watching video after video, and I fall for it all too often!

YouTube just announced in a blog post on Monday that they have hit a new record – 1 billion hours worth of video watched EVERY DAY on their platform! Let’s stop and think about that for a minute. 1 billion hours worth of video watched every single day. That would take over 114,000 years for one person to sit and watch non-stop.

This goes to show the popularity among consumers for video. According to HubSpot, during 2017, video will account for 74% of all web traffic.

Brands need to understand the importance and popularity of video. If video is not part of your routine content marketing strategy, it needs be to. Or else you will fall behind others who have it.

Shoot me a note below if you would like help learning how to build it into your content strategy.

Want to connect? Shoot me a note.